Ex-head of Honda UK, Roger Etcell join Bonhams auctioneers motorcycle team as a consultant, specialising in Japanese and modern motorcycles.
Roger, 59, brings with him experience gained from a life spent surrounded by motorcycles, having started his career with an East London motorcycle dealer before joining Honda UK, where he spent ten years, latterly as Head of the Motorcycle Division.
He worked as a director at Silverstone race circuit before setting up his own consultancy, whose clients have included the Royal Automobile Club, the British Racing Drivers’ Club, Bahrain International Circuit, the Ford Motor Company, and the Institution of Mechanical Engineers.
From 2004 to 2011 Roger’s company managed the annual London to Brighton Veteran Car Run, and in 2010 he created and organised the inaugural Brighton to London Future Car Challenge and Regent Street Motor Show.
“I am thrilled and honoured to be representing Bonhams and its motoring department. Having started motorcycling in the late 1960s I quickly became accustomed to the established British bike models of the ‘50s, ‘60s and ‘70s and have fond memories of many days and late evenings spent fettling my latest acquisition for local bike runs and to Southend or Brands Hatch on most Sundays.
I was working in the industry at the birth of the Japanese superbikes and during the boom of the 1970s and 1980s, when multi-cylinder models gave many of us much enjoyment at home and biking overseas.
I hope I can bring some of this knowledge and experience to the great team at Bonhams, and help to further enhance its impressive and expanding motorcycle department.”
Info from Bonhams press department