On Friday last week - 5th April 2013 in Chorley, Chesire, Royal Enfield Motorcycles announced the appointment of the MotoGB group as their distributor for the UK market.
Royal Enfield, biting the Bullet
Royal Enfield is the oldest motorcycle company in continuous existence. The iconic brand with quintessentially British origin is part of Eicher Motors Ltd in India and is manufactured in Chennai. MotoGB takes over from Royal Enfield’s erstwhile UK distributor- Watsonian Squire with immediate effect as the importers for the brand in the UK
|Royal Enfield Bullet|
Commenting on the partnership with MotoGB, Mr Shaji Koshy, Senior Vice President- Sales & Marketing, Royal Enfield said:
“In the recent past Royal Enfield has witnessed a huge surge in demand for its motorcycles world over. The company has recorded a growth of over 50% year on year for the last couple of years. The United Kingdom is a key market for Royal Enfield apart from being the place of its origin. We are pleased to partner with MotoGB group for such a strategic market. We are confident that with their proven success in the region, our partnership with MotoGB will provide a strong fillip to Royal Enfield’s growth curve.”
“The heritage and history of Royal Enfield gives the brand an aura and an authenticity that cannot be replicated. With classical looks that is powered by relevant modern technology, Royal Enfield enjoys a highly differentiated appeal. The brand’s endeavour is to provide a pure motorcycling experience to its customers worldwide”
Steve Oliver General Manager of MotoGB said:
“This is a real coup for us as Royal Enfield is the epitome of British motorcycling both past and present. These machines hark back to a golden era of motorcycling but today’s Royal Enfield range is also thoroughly modern and reliable. These beautiful bikes are not just for the older motorcycling generation, keen to recall the days of their youth, but a Royal Enfield is also a classically-styled machine which is perfect for riders of any age to enjoy, whether they commute daily on two wheels or simply enjoy a ride at the weekend.”
MotoGB is the UK’s largest independent importer and distributor of motorcycles and scooters, including brands such as MV Agusta, Benelli, SYM and Keeway. MotoGB is a family-owned company which also has around nine franchised retail outlets in the North West.
“We want Royal Enfield dealers both past and present to call us now in order that we may provide the very best levels of support to them. We will also be looking to appoint pro-active dealers in many areas.”
Royal Enfield - Its Provenance
The oldest motorcycle company in continuous existence, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, it has been a pioneer of powerful four stroke technology since 1955 in India. The company offers a variety of models catering to the needs of the traditional segments, the enthusiasts, the leisure bikers and the urban youth.
Royal Enfield’s domestic line‐up includes the Bullet 350, Bullet Electra, Classic 350, Classic 500, Classic Chrome, Desert Storm and the Thunderbird 500 and 350. Royal Enfield operates through eleven brand stores and two hundred and fifty dealers in all major cities and towns in India. Internationally its motorcycles are exported to over forty countries across the world including the UK, USA, Japan, Australia, several European countries and the Middle East.
Royal Enfield also organizes and supports many enthusiast activities, events and rides, more prominently the Rider Mania – an annual gathering of Royal Enfield riders and the Himalayan Odyssey, the largest motorcycle ride over some of the toughest roads and highest mountain passes in the region of Himachal and Ladakh in India.
For more information about MotoGB, go to: www.motogb.co.uk
For more information on Eicher Motors Ltd. (Royal Enfield’s parent company), please visit: